The Natural Pet Food Company

The Natural Pet Food Company is a Central Coast based family business,
whose mission is to revolutionise what our pets are fed and how we do it. 


Art Direction, Re-Branding, Packaging


The Natural 
Pet Food Co.



The Natural Pet Food Company, formerly Echo Pet Foods approached Matilda Wilson Creative to re-brand their business and refurbish their online presence

Thoughtfully and carefully curated, the website now hosts the option to build a customisable meal plan for your pets, has integrated delivery areas and some 10/10 dogs I'd like to pat! 

The Brief

To create a brand that spoke to individuals and families that really do love their pets, value organic produce and ethical production. The branding couldn't be a complete departure from the original naming of 'Echo Pet Foods', in which we re-worked the paw and maintained the earthy, rich colour palette. 

Website Design by Matilda Wilson Creative