The Avoca Naturopath is a well established and exceptionally professional business that required a better representation of the level of expertise and professionalism while still retaining approachability and personalisation.
Art Direction, Branding, Print, Digital & Web
Our primary focus was to ensure that each touchpoint; be it digital or print, replicated the brand messaging and overall feel of the brand. This was achieved through a strong style guide that covered more than type and logo formatting and delved into additional areas such as imagery, tone, iconography and hierarchy. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
The Avoca Naturopath website experienced a full platform redesign and repositioning. With COVID, we recognised the need to integrate a full online consultation integration and online booking system. This, along side a custom made theme made the overall web experience appealing to each customer segment and rapidly increased Diana's digital presence.