Evoke Fitness is a personal training business, owned and operated by Trisha Hughes and is located across the Northern Beaches and the Central Coast of NSW. Evoke Fitness’ goal is to ensure clients their ultimate results while inspiring and educating them to understand the importance of embracing lifestyle changes for theirs and their family’s health and longevity.
Art Direction, Brand Strategy, Branding, Copy Writing, Print
Owner and Director Trisha Hughes has been operating Evoke Fitness for over 15 years and has a wealth of health and wellbeing knowledge that stretches well beyond her tertiary degree and is only attainable through real world experience. Trisha approached Matilda Wilson Creative feeling as though her branding was lack lustre and her unique proposition was not only unidentifiable but also not being communicated well enough.
We took Trisha through a 15 page brand strategy workshop that identified her ideal clientele, how to obtain them, her next steps in terms of her business and clearly and concisely developed her unique proposition and how she was going to maintain this. Following on, was a complete re-brand of the her visual identity and the roll out of her digital assets to match and printed collateral.