Pandanus Design is a floristry business specialising in weddings, custom curations and events. Born on the Central Coast of New South Wales out of a passion for the natural world and a hands on approach to creative expression.
Re-branding, print, digital & web
Sarah approached Matilda Wilson Creative with the end goal of injecting new life into her business and properly presenting the huge amount of career progress the business has had but lacked due to a lack of time.
We created a brand identity that referenced both floristry and Sarah's fine arts background, hand drawn elements to represent her approach and playful, interconnected typography which identifies the connection between client, event and Sarah herself.
Sarah and I developed the idea of presenting client testimonials as 'stories' as the majority were bridal parties sharing their incredibly important day with Sarah and entrusting her with their creative vision and aesthetic. The Stories of Pandanus present tangible accounts of Sarahs work and provide audiences the opportunity to immerse themselves into her work and visualise their day in a similar success.