Ahara House is a boutique stays location in Killcare, New South Wales. Designed and built by Lou Projects and Luke Farrugia Architects, Ahara House is an opportunity to experience and feel the difference of healthy, high performing homes.
Art Direction, Branding, Web Design, Digital Design & Content Creation
Having previously established our relationship with the team at Lou Projects and Owners Ineka and Andrew, who recently underwent a rebrand with our studio, Matilda Wilson Creative jumped at the opportunity to continue our work with their team. We were engaged to develop an identity for Ahara House, cultivate the digital direction for the brand and develop their online platforms as key marketing hubs for this cutting edge property.
Communicating Experiential Stays Through Design
Throughout our research, it became evidently clear that the stays market post COVID-19 and experiential, domestic travel was a hugely growing industry. With travellers mainly seeking unique experiences and obtaining their trusted information through Instagram (sorry TripAdvisor, we’re leaving you in the 2000’s) our digital direction from a marketing standpoint was centred on the storyline of a truly Australian, retreat style escape, focusing on the emotive response such rather than the intricacies of the property – this is the websites job. Dreamy white shores, coastal interiors, impactful high end typography and a branding suite that was instantly recognisable all aided this story and what was created, has seen instant success in such a competitive space – win!