A Central Coast based floristry business that specialises in sourcing market fresh and carefully curated blooms for our shopfront in Erina Heights, special occasions and corporate businesses of all sizes.


Art Direction, Branding, Print & Web


Jennifer Waddington



Blooming Flower Shed

From their Erina Heights studio, Blooming Flower Shed create bespoke floristry arrangements for special events, corporate settings and specialised arrangements for the home with specifically sourced materials from the freshest flower markets. They believe that flowers are love’s truest language and create each piece with this motto in mind.

Blooming Flower Shed

Diversifying Their Service Offering

Within the brand strategy portion of our work together, Jenny and I identified an opportunity to expand beyond her physical store at Erina Heights and offer a complete e-commerce store integrated with subscription based floristry, one off purchases and various delivery options. This has seen a great degree of client retention and increased accessibility to the brand.