Clarity is a naturally derived brand that uncovers the secrets of Thailand’s hidden treasures and aspires to bring back balance to mother nature. Where natural remedies have been passed down through generations inspired to free the mind and soul.


Art Direction, Branding, Print & Packaging


May Jungpakdee & Chawisa Chen



Undoubtedly from the outset it was easy to align with Clarity. With a brand mission and positioning centred around being natural, authentic and real – owner May and Wendy are creating a lifestyle commodity that resonates deeply and stretches across greater Thailand, Sydney and Melbourne.

Clarity Perfumes

Social Media Direction

Matilda Wilson Creative played a large role in determining the overall art direction of the brand. The messaging was there, but translating this into a viable digital strategy that properly translated into an actual product was left to us. Through collaborating with owners May and Wendy we determined an overall style guide for the digital communication, a tone of voice, imagery tone and our unique positioning amongst competitors.