Pilates for the body and soul – Club Ryse has been born from the desire to help others connect more deeply to their self, combining movement, ritual and self-reflection to elevate our energy and experience life, all of which facilitated through their online pilates platform and community.
Art Direction, Branding, Web Design & Digital Design
Matilda Wilson Creative were responsible for the art direction of the brand, branding development, web design and digital. We took inspiration from the golden era of self expression and freedom being the 1970s, and commissioned a series of reflective illustrations that correlate with the introspective nature of the brand. These assets, along with the secondary language of animated gradients and emotive copy, cemented Club Ryse as an effective digital platform that properly connected with its users.
Online Membership Platform
We developed and designed an online membership style platform for Club Ryse, which unobtrusively funnels users into new clients through actively demonstrating the benefits of both pilates itself, as well as the accessible nature of the platform. By giving users the flexibility to access classes when it suits their schedules, while still feeling apart of the Ryse community through the warmth of the brand, we’ve created a space with a broad scope of economically viable audiences that can grow, evolve and adapt to the modern digital age.