KAMMA Group are an Indonesian based, multi-faceted business specialising in coastal luxe villa’s, swimwear, homewares and eclectic oceanic tours that celebrate the rich cultural heritage of their homeland. MWC looked after their entire re-brand, effectively positioning them across both international and Australian markets.
Art Direction, Branding & Print
KAMMA Group approached MWC with the intention of creating an over-arching brand identity that effectively works for their sub-brands as well as all communications created as an umbrella business. This involved carefully identifying each of the segments ideal market positions and extensive research into the synergies between the Asian and Australian target audiences.
KAMMA Group emulates a culturally rich, sophisticated brand that references the intrepid nature of the business through the compass sub mark and Indonesian heritage. The branding is minimalistic, yet unique allowing for small scale branding opportunities and a relevance across both corporate and niche markets communications.