Originally established in 1920, The Old Killcare Store is a proudly heritage listed location, situated on the shores of Hardy’s Bay. Throughout the years, its name and offering has evolved as various establishments called the Store home, but what has remained true is the community-oriented personality of this character filled business, that has been retained within the same family since its inception, 100 years ago.


Art Direction, Branding, Web Design, Signage, Illustration & Print Media


Old Killcare Store



Wider Shot

Matilda Wilson Creative were responsible for the art direction of the brand, branding development, web design, print media and signage. This process involved a strong degree of empathy and understanding of what the premise meant to the local community and original owners. This approach made our entrusted Illustrator, Max, an easy pick. Max was commissioned to create a series of digital illustrations of the original space and is a direct descendant of the original owners, Max has since shown his grandparents the restoration and his involvement, much to their delight.

Restoring The Heritage Listed Charm

A new era has began at Old Killcare Store, restoring the traditional values and love that the original premise upheld and combining such with a fantastic culinary experience, utilising local, fresh and organic produce, fit for the oceanic setting.

Now proudly rebranded, refurbished and reinvented back into the Old Killcare Store, with an added modern flair.