SIPPS Margaritas are an Australian based Margi mixer brand, born after many years travelling, wining, dining, and working together; owners Ali and Jess knew the value of a great moment, made even better when shared with a friend… and a cocktail.
In a market as saturated as beverage, identity and equally, brand presence are pinnacle. SIPPS Margaritas engaged Matilda Wilson Creative from the conception of their business to build an effective brand that stood strongly against competitors and exuded a cheeky, Friday arvo personality.
Our Approach
Featured In & Awards
2024 AGDA Design Awards Finalist
The Die Line
Featured by Behance
The Die Line
Featured by Behance
The immediate launch success of SIPPS has seen them sell out entirely within weeks and is currently now stocked at over 15 locations Australia wide and receive recognition from the Australian Graphic Design Association, being a Finalist in their packaging category from thousands of entrants.
Early-stage strategy heavily involved MWC aligning the SIPPS brand with the correct partners and team. We have spent years cultivating a strong network of savvy printers, illustrators and stock providers which enabled SIPPS to evolve their grass roots brand into something undoubtedly tangible before launching, thus demonstrating a viability of the brand and cementing their brand presence within the market.
Our Approach
The immediate launch success of SIPPS has seen them sell out entirely within weeks and is currently now stocked at over 15 locations Australia wide and receive recognition from the Australian Graphic Design Association, being a Finalist in their packaging category from thousands of entrants.
Early-stage strategy heavily involved MWC aligning the SIPPS brand with the correct partners and team. We have spent years cultivating a strong network of savvy printers, illustrators and stock providers which enabled SIPPS to evolve their grass roots brand into something undoubtedly tangible before launching, thus demonstrating a viability of the brand and cementing their brand presence within the market.
Featured In & Awards
2024 AGDA Design Awards Finalist
The Die Line
Featured by Behance
The Die Line
Featured by Behance
In Summary
Through product testing and understanding the feasibility of substrates, partnering with renowned illustrator Molly Wellington and engaging local web developers Advantage Group, as a team, we saw SIPPS fly from the first bottle.
