SSAINT Parfum are an Australian based perfumery specialising in ethereal, fleeting scents for the modern muse. Hand picked ingredients, curated into aromatic gender neutral expressions of self. Sustainable in essence and ritualistic in purpose.
Service
Art Direction, Branding, Web, Copy Writing, Packaging, Content Creation
Client
SSAINT Parfum
Year
2020
Matilda Wilson Creative were responsible for the art direction of the brand, branding development, e-commerce web store, content creation, copy writing, packaging and label design. All of which involved a bespoke, tailored approach, custom made site and overarching style that ensures the brand exudes a luxe, sophisticated feel.
Art Direction
Through a deep delve into film noir techniques, European traditional branding, fine art and typography, we were able to align a certain design style that was an ode to such while aligning with a contemporary target market. This gave SSAINT an edge when communicating online allows for multiple points of interest that collectively funnelled their audiences towards the product.