Teneur is a luxury skincare brand, operating out of Southern France. Entrenched with the concept of storytelling, Teneur can be described as the penultimate, modern aged expression of romanticism, on a mission to deliver an experience unlike any other.
Service
Art Direction, Branding, Web Design, Digital & Packaging Design
Client
Teneur Skin
Year
2021
Matilda Wilson Creative were responsible for the art direction of the brand, branding development, web design, print media and packaging design. This process involved a strong strategy to effectively position the brand as both high end yet accessible and reminiscent. With their industry largely saturated, their packaging needed to communicate a softy feminine message while their web design needed to exude their boutique position. This was achieved through a primary focus on type and image as a form of emotive expression, with various French poems incorporated into the packaging experience.
Typographic Focus
The primary typefaces used are designed by the infamous Claude Garamond, a French typographic artist, publisher and punch cutter. This inclusion and ode to traditional design exemplifies Teneur’s position as inherently French and undoubtedly romantic. Considered one of the leading type designers of all time, he is recognised to this day for the elegance of his typefaces and Teneur is no exception to this.