You – by Dr Shauna Watts is a leading aesthetic medicine clinic located on the Central Coast of New South Wales. Established to offer a range of industry-leading cosmetic medical procedures designed that highlight your natural features, Matilda Wilson Creative were engaged to rebrand YBDSW as they moved into a newly developed hospitality, tourism and wellness space; The Quarters
Service
Art Direction, Brand Strategy, Branding, Print Media, Packaging, Way Finding, Signage, Web Design & Digital Design
Client
You by Dr. Shauna Watts
Year
2021
Matilda Wilson Creative were responsible for the complete overhaul of You by Dr. Shauna Watts visual identity. This involved; art direction, branding development, web design, print media, way finding, signage and digital design. This process involved a strong strategy to effectively position the brand as a Doctor led premise that didn’t compromise the experiential treatment of visiting a high end day spa. With their industry largely saturated and target market mostly women, their visual identity needed to differentiate while their web design needed to exude their boutique service.
Bridging The Gap Between Print and Digital Communications
From our initial discovery sessions with Shauna and her team, there was a clear disconnect between the experience and prevalence of their skills and their current communications. Our goal was to take the findings put forth by leading strategist Suzie Hoitnik and translate key messaging and a high end position into sophisticated digital and print communications. This was achieved through bespoke print outcomes and a strong, longevity oriented style guide.