Rugs For Good 

Rugs for Good is a social enterprise whose goal is to help break the cycle of poverty through the sale of artisan rugs and the profit of such being put towards educating the children of India. 


Identity & Branding, Digital & Web


Rugs For Good



Owner, Jessica Kulakowski contacted Matilda Wilson Creative to create Rugs For Good's visual identity, digital assets and website. Jessica was initially attracted to the business as we share a commonalty in values and ethos, that being the support of non-profit organisations and ethical production and design of products. The branding processes aim was to create a visual identity that referenced the hand-made attribute of the products, was approachable and playful.


Website Design

Rugs For Good's website explains the businesses story, their sponsorship of GoodWeave International and is an online store for their gorgeous, scandi inspired rugs that are produced by artisan families in India