Social Society Sydney

Social Society Sydney is the newest contemporary location to Green Square Sydney and innovation of SOFOS Society, a hospitality group owned by the vivacious and innovative Perry Lironis. Lironis has an undeniable history and experience in the hospitality industry and his motivated approach is evident within the teeming success of his award-winning Brighton Le Sands business, Bay Espresso and the Aviary Coffee House of Wentworth Point.


Branding, Print, 
Digital & Web


Social Society



The customization and integration of the flamingo both as secondary language and as an integral part of the logo references the strong vintage Miami ties and enables Social Society Sydney to be versatile and identifiable at any size or scale. 

Social Society Sydney is set to open August 2019 in the perfectly located ' Infinity tower by Crowne Group and is under the umbrella franchise of SOFOS Society Sydney, who are the driving force behind the success of The Aviary Coffee House and Bay Espresso, Brighton.

Web Presence

Social Society is a multi-faceted business that offers more than cafe culture and rich coffee. With a strong social presence and an emphasis on events, the website had to evoke a sense of excitement whilst maintaining usability and streamlining the user experience