Exceptional brands are a well-oiled system that fuse creativity with calculation, turning your ideas into brilliant displays of storytelling. Having worked with leading international brands, corporate institutions and gung-ho start-ups, what’s consistent in nature across all projects is our development of research-driven, intentional work that speaks clearly and converts.
Fusing magic with master plans, we believe in our potential to create memorable brands that influence, transform and connect.
We speak your language and our work speaks your audiences.
Our niche lies in the capability to create larger impact with less feet fixed on the ground, relying instead on our network of sharp thinkers, developers, animators, and creatives as tailored collaborators rather than fixed roles.
This approach has proven exceptionally successful in adapting to the ways in which modern businesses operate, offering a broader scope of services, flexible budgets and cut through work entrenched with passion and audience centric value. Through this, we avoid drawn out processes or agency unaccessibility while focusing entirely on our clients specific needs, wants and goals.
We believe that research driven, strategic creativity has an innate capability to uncover your unique equities, refresh perspective and cultivate trust no matter the size of the project at hand.
Branding
Strategy
Naming
Art Direction
Visual Identity
Branding
Research and know how builds brands. A brand strategy is your nucleus, and our workshop to build such involves a five-pronged approach to meticulously delve into the strategic offering of your business. Through a collaborative process that is both client centric and commercially oriented, the result is a comprehensive manual on how to best future proof your brand, understand your market and remain proactive in the face of change.
Your brand’s story culminated into its shortest form, providing people with their first and most crucial perception. A great name is hard to achieve but with the power of language and strategic insight, we can create exactly that while sharing our insights on how to correctly register and retain such.
Get your message heard, seen, saved, and adopted across all platforms. With an excess of content constantly across our screens, our creative cut through lies in strategy and calculated execution. Across all mediums, a purposeful and clear art direction ensures brand consistency, trust, and a unique proposition. We empower brands to take charge of their own communications, working collaboratively with brand owners to develop professionally designed, editable content for the long run.
Our identity offering weaves your individual story into a visually engaging representation across logo, colour palette, bespoke typography, motion, haptics and more. Each converging to ensure long term viability and impact across all touch points. Our most engaged service that has been adopted by market leading brands, globally.
Content
Campaign Development
Copy Writing
Motion & Animation
Content
Specialising in photographic and videography-based content creation, our campaign development combines leading graphic design with top-tier product, lifestyle, and studio-style shoots. Through our relationships with nation-wide creators, we can project manage your content to ensure communications that are both connecting and converting in a uniquely catered direction.
It is how your brand speaks and the emotional response to such that is most memorable. We evoke connection through engaging, on brand copy writing. Incorporating tone of voice development to properly differentiate your brand, our leading wordsmiths speak volumes to your intended audiences while deeply considering the need for strong SEO based content and brand awareness.
Remaining static in the face of a movement geared market isn’t our thing and, in a time, where competition is cutthroat, motion and animation provides the required edge to redefine expectations on what it means to be an unforgettable brand and retain attention.
Digital
Website Design
Website Development
Digital
Our expertise within digital design solutions spans across e-commerce sites, WordPress and client managed websites, with integrated client training as part of our service offering, leading copy writers and a marketing team at your disposal for pre and post launch strategies, our web design stretches far beyond aesthetic appeal. We build cross compatible, experience driven websites, that are entrenched with the power of storytelling and cutting edge UX and SEO.
With a carefully curated, well-oiled team of digital specialists and developers, we create digital solutions that cut through noise and connect with consumers. We build cross compatible, experience driven websites, that are entrenched with the power of storytelling and cutting edge UX and SEO.
Packaging
Marketing Collateral
Incredibly powerful when done correctly and highly strategic, packaging is the linchpin consumers base their perception of your product around. A physical tangent to all that you emanate, our proficiency in understanding consumer behaviours, packaging schematics, pre and post press production and environmental considerations has seen a multitude of products across the globe come to market and convert.
Amplify and elevate your brand awareness with bespoke print media executions. We pride ourselves on strong commercial printer relationships and have worked effectively across a large scope of marketing outcomes; from client facing editorial pieces such as compendiums to large format advertorial pieces, right through to internal presentations and commercial manuals.
Matilda Wilson,
Founder & Director
Recognition
2023-2025 Industry Partner for Billy Blue Portfolio Review
2024 Industry Advisor for UNSW Final Year Students
2022 Frankie Good Stuff Awards Finalist
3 x Featured Studio on The Brand Identity
2024 AGDA Design Award Winner
2024 AGDA Design Award Finalist
Matilda Wilson,
Founder & Director
The human behind every email that lands in your inbox once you connect with Matilda Wilson Creative. With a background in print media, graphic design, digital advertising and marketing, Matilda’s expertise extends beyond that of a multimedia designer – her extensive knowledge in both creative and strategic spaces is paired with a razor-sharp eye for detail and genuine love of her craft.
Leading with a passion for business, ideas and people, Matilda brings know-how in a way that is professional, accessible, and without ego. Her fresh perspective and enthusiasm counters that of your typical agency and permeates every inch of her client’s projects, effectively bringing brands to market or elevating their current positioning.
Clients that started with Matilda Wilson Creative back in 2019 are still clients today, and the strength of this retention rate is a reflection of Matilda’s values and expertise. With international reach, MWC has executed projects for household names like modibodi, Sanitarium, Oliver’s Wholefoods, Napoleon Perdis, Gritty Productions and MTV.
Media Features