Brand Strategy

Our brand strategy workshops involve a five-pronged approach that meticulously delves into the strategic offering of your business. Through a collaborative process that is both client centric and commercially oriented, the end result is a comprehensive manual on how to best future proof your brand, understand your market and remain proactive in the face of change.

Brand Identity

A brand identity is the first interaction your potential audience has with your business. Beit, your language, your logo, your tone of voice or your formatting, our identity offering weaves your individual story into a visually engaging representation, ensuring long term viability and impact across all touch points. Our most engaged service that has been adopted by market leading brands, globally.

Editorial and Marketing

Amplify and elevate your brand awareness with bespoke print media executions. We pride ourselves on strong commercial printer relationships and have worked effectively across a large scope of marketing outcomes; from client facing editorial pieces such as compendiums to large format advertorial pieces, right through to internal presentations and commercial manuals.

Web + Digital

With a carefully curated, well-oiled team of digital specialists and developers, we create digital solutions that cut through noise and connect with consumers. We build cross compatible, experience driven websites, that are entrenched with the power of storytelling and cutting edge UX and SEO.

Packaging

Proficient in packaging of all forms and environmentally considered at each point, our packaging offering is a detailed and deeply creative process that combines effective call to actions with aesthetically beautiful design in perfect unison. We understand the importance of initial consumer research and purchase behaviour and work collaboratively with both you and commercial printers to create seamlessly functional and timeless outcomes.

Copy Writing

It is how your brand speaks and the emotional response to such that is most memorable. We evoke connection through engaging, on brand copy writing. Incorporating tone of voice development to properly differentiate your brand, our leading wordsmiths speak volumes to your intended audiences while deeply considering the need for strong SEO based content and brand awareness.

Content Creation

Specialising in photographic and videography-based art direction, our content creation combines leading graphic design with top-tier product, lifestyle and studio-style shoots. Through our relationships with nation-wide creators, we can project manage your content creation to ensure communications that are both connecting and converting in a uniquely catered direction.

Way Finding

Functional signage and directional design are a tangible extension of your brand that immerses your audience further into your business and evokes connection. We have partnered with leading Australian interior designers and architects to create brick and mortar spaces that extend your brand identity into an innate experience. From pop up stalls to physical spaces, hotels and events, we ensure every touch point of your communications is deeply considered.

Regularly engaged for our diverse capabilities, research-based focus and
approachability, MWC is a full-service creative agency that specialises in audience centric, purpose driven communications.

We future proof market-leading brands to stand out against the masses and as a business, everything created, communicated and developed echoes the values of integrity, innovation and collaboration, fusing strong client relationships with effective design.

With a highly considered approach to design and the role of environmentalism within this, MWC are committed to donating 1% of their annual earnings to GreenFleet Australia, a leading not-for-profit organisation restoring Australia’s forests to fight climate change. GreenFleet plant native trees to offset carbon emissions and we pride ourselves on our contribution to such.

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