The Central Coast is a vibrant enclave of makers and creators set against a natural backdrop of pristine beaches, national parks, forests and lush hinterland. Our region of New South Wales offers waves, weekends, works of art and a unique way of life. Matilda Wilson Creative were entrusted with creating a brand around this ethos of living.


Art Direction, Branding Print & Digital


Central Coast Council



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Central Coast Council engaged MWC to look after the art direction, branding and campaign roll out of their newly developed tourism sector – Love Central Coast. What was created involved multiple digital displays, large scale billboards and an overall brand direction rolled out across the M1 and Central Coast.

Love Central Coast

Art Direction

Working with a culmination of some of the Central Coast’s leading talent and media agencies such as Headland Brands, the campaign direction as designed by us was implemented across film and media for advertising and recognition as well as a full scale website roll out by Advantage Media Group. This campaign forms the primary focus of the Central Coast’s marketing initiatives for late 2020 and 2021, with the foundations we’ve designed working as the vehicle for future Central Coast Council communications.